But a more essential element in attracting visitors, newcomers and prospective members is friendliness — both in the pew and throughout the community. Where there is a warm, dynamic congregation with an enthusiasm that’s contagious, visitors will usually be found, and will return.
A church can buy many advantages with money, such as nice buildings, trained leadership, effective advertising and an abundance of supplies for spiritual and social use. But old-fashioned friendliness, of which the world is sorely in need, can’t be purchased with money. It comes only from the hearts of dedicated people who love God and enjoy helping others feel at home in their church.